The choice of the Museum's logo reflects the core values of the broad range of natural science research at the Museum and graphically captures the essence of the Museum --- namely, to inspire people around the country through science. The  two "S" looking like young sprouts of a plant form a bull's head, which symbolize the spirit of infinite life and power existed in the universe and the diligent spirits of scientists. Central in the embrace of the bull's head is the plum blossom, the national flower, representing the determined spirit of a public organization. It is our hope that though this logo is a very simple picture of the Museum's beliefs and values it may be a inspiring symbol of the Museum to all people.